Top 5 Music and Audio Apps Performance in Ghana - Q1 2024

In the first quarter of 2024, the top 5 music and audio apps in Ghana exhibited interesting trends across downloads, revenue, and active users. Here’s a closer look at their performance:

Pocket FM: Audio Series had a mixed quarter. Weekly revenue peaked at approximately $932 in mid-January before experiencing a slight decline towards the end of March, settling around $767. Downloads peaked at 7.3K in early February, but saw a gradual decline, ending the quarter at around 4.1K. The app's active users started at 16.3K in early January, peaked at 21.8K in mid-January, and then gradually decreased to 19.2K by the end of March.

Spotify: Music and Podcasts experienced a fairly steady revenue trend, peaking at $367 in mid-March. Downloads showed significant growth towards the end of the quarter, climbing from 8.2K in early January to 19.1K in mid-March. However, weekly active users saw some fluctuations, starting at 487K, peaking at 499K in mid-February, and ending the quarter at 444K.

Podcast Player App - Podbean saw its highest revenue in the second week of January at $319 but experienced a downward trend, closing the quarter at $151. Downloads were relatively stable, with minor fluctuations, starting at 794 and ending at 760. Active users saw a decline from 2.9K in early January to 2.8K by the end of March.

Audiomack: Music Downloader showed a consistent increase in downloads, peaking at 88.8K in the last week of March. Weekly revenue also saw an upward trend, reaching $452 in late February. Active users started at 2.1M in early January and increased steadily, peaking at 2.4M by the end of March.

Boomplay: Music & Live Stream had a stable revenue pattern, with minor fluctuations and a peak of $204 in mid-January. Downloads increased towards the end of the quarter, reaching 19.4K in the last week of March. Active users saw a slight decline from 647K in early January to 592K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.